Don't Blink! You just might miss it...

Super Bowl, the national holiday for every American, whether it is for the actual game, the beer, the commercials, or the parties.. one thing is for certain, the average american household will be tuning in on NBC this Sunday. ** Sidenote.. go Pittsburgh!**

 Now for today's historical lesson. Trust me, read on. It's a good one. 

    Back in the beginning of film, to attract the audience to buy popcorn, sody pop, and other concessional fare, the projectionist would slip in a thin, one second strip of a particular food to trick the viewers brain into buying a particular item.

    A modern demonstration is shown in David Fincher's Fight Club where Tyler Durden would slip in pornographic images into family films. Also, at the end of Fight Club there is a one second image of the male "member" on the screen.

How are the Super Bowl and my history lesson connected?

Well.....

Miller High Life will show 1 second Ads during the Super Bowl Sunday. The spots include a Miller Delivery man yelling phrases such as "Happy can" and "pigskin gravy."

To intrigue the audience prior to these 1 second ads playing during the Super Bowl, High Life has launched the website: www.1SecondAd.com

Check it out. Here is a video of the various clips that didn't make the cut..which can also be viewed at the website:

What do you think, is this a good idea? 1 second ads spots vs. 30 second ads with the price tag of $3mil?

Source: consumerist.com; bizjournal.com