Before Quaker Oats Dinosaur Eggs, there was General Mills Undercover Bears. This hot, delicious bowl of wonderment was part of my early development stages of youth. Each Undercover Bears instant oatmeal package contained maple flavored gummy bears, which were hidden with a special coating, and buried within the deep depths of dried oats. The bears would appear once a hot wave of water drenched the poor souls. It was awesome. It was delicious. It was awesomely delicious.
I continue to be a minnow swimming in the marketing shark tank. Although, I have been a Von Dutch victim, a Beanie Baby buyer, a purple ketchup kid, etc.. Undercover Bears was a product that was an essential part of my complete breakfast.
